Effects of Marketing Expenses on Contribution Margins
This worksheet allows you to explore the changes in contribution margins that might result from changes in marketing expenses. As the manufacturer, you have control over variable and fixed costs, functional marketing expenses, and trade allowances. You can also test the effects of decreasing wholesaler and retailer margins.
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© James Lynch 1998 May be copied and distributed for academic purposes. Commercial use prohibited.
James Lynch, J.D., Ph.D.
School of Business
Southern Illinois University at Edwardsville
Edwardsville IL 62026-1105